Conference Room Electrolux

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When you read about Axel Wenner-Gren, it is hard not to remark on how modern he seemed to be for his time. Axel was born in Uddevalla, studied three languages, worked for his relatives, made some really good deals on stamps, then went to Berlin to continue his studies. This is more or less how many teenagers act today, but with the great exception that Axel did it over 100 years ago. Axel also wanted a distinguished feature to his name, so he added the hyphen between Wenner and Gren – a Wennergren could be anybody, but there was only one Wenner-Gren!


Axel was an ace when it came to sales. He learned the trade during his years with the German division of Separator, where, despite his colleagues’ repeated attempts to cheat, he won every sales competition. Axel was also early to recognize a business opportunity in people’semerging interest in hygiene.


Axel first saw a vacuum cleaner in a store window in Vienna, but he realised that the device had to be made a lot smaller and sleeker in order for diligent housewives to be able to use it. He put Elektromekaniska AB in charge of the Swedish development. Shortly thereafter, he merged the company with LUX AB, a company he had bought the freehold of, and Electrolux was born.


Electrolux was a landslide success. The company sold more vacuum cleaners than all other competitors combined. In less then a decade, the company established itself around the globe, with over 10,000 employees, factories in five countries, affiliates in 20 countries, and sales representatives in most of the world’s industrial markets. And hygiene continued to be a cash cow. After conquering the vacuum cleaner business, Mr Wenner-Gren managed to do what many others before him had failed at: to develop a fully functional refrigerator. Today, over 40 million customers in 150 countries choose to purchase a new household appliance from Electrolux each year.

Size 120 sqm
Length/width 12.6 x 9.5 m
Ceiling 2.9 m
Floor Hardwood
View Apple Orchard
Cocktail party 150
Cinema seating 84
School seating 48
U-table 28
Islands 60
Board seating 24
Yoga mats 40
Technical Information
WiFi Fiber
Projector Yes
Screen Yes
Whiteboard Yes
Flip Chart Yes
Speakers Yes
Microphone Yes
Conference phone Yes
Black out curtains Yes
Block & Pennor Ja
Printer/Scanner I receptionen